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1 marketing efficiency
марк. = marketing effectiveness -
2 marketing efficiency
efficacité f du marketing -
3 marketing efficiency
Реклама: эффективность маркетинга -
4 marketing efficiency study
contrôle m d'efficacité du marketingEnglish-French business dictionary > marketing efficiency study
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5 marketing
(study, theory) marketing m, mercatique f; (of product) commercialisation fmarketing agreement accord m de commercialisation;marketing analyst analyste m f mercaticien(enne);marketing approach démarche f marketing;marketing audit audit m marketing;marketing auditor audit marketing, auditeur(trice) m, f marketing;marketing budget budget m marketing;marketing campaign campagne f de marketing;marketing channel circuit m de commercialisation ou de distribution;marketing communications channel canal m de communication commerciale;marketing company entreprise f de marketing;marketing concept concept m de marketing;marketing consultancy (service, activity) conseil m en marketing; (company) société f de conseil en marketing;marketing consultant conseiller(ere) m, f commercial(e);marketing costs frais m pl de commercialisation;marketing department service m du marketing;marketing efficiency efficacité f du marketing;marketing efficiency study contrôle m d'efficacité du marketing;marketing environment environnement m commercial ou marketing;marketing executive responsable m f du marketing;marketing expert mercaticien(enne) m, f;marketing fit ajustement m stratégique;marketing implementation mise f en place marketing;COMPUTING marketing information system système m d'information marketing;marketing intelligence intelligence f marketing;marketing intelligence system système d'intelligence marketing;marketing management gestion f du marketing;marketing manager directeur(trice) m, f du marketing;marketing mix marchéage m, marketing mix m;marketing myopia myopie f marketing;marketing network réseau m de commercialisation;marketing orientation optique f marketing;marketing plan plan m marketing;marketing planner responsable m f de planification marketing;marketing planning planification f marketing;marketing policy politique f de commercialisation;marketing questionnaire questionnaire f d'étude de marché;marketing research recherche f commerciale;marketing spectrum marchéage;marketing spend dépenses f pl de marketing;marketing strategy stratégie f marketing;marketing study étude f commerciale ou marketing;marketing subsidiary filiale f de distribution;marketing target cible f commerciale;marketing team équipe f commerciale;marketing techniques techniques f pl commerciales;marketing tool outil m de marketing -
6 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
7 marketing effectiveness
марк. эффективность [результативность\] маркетинга (соотношение конечных показателей маркетинговой деятельности и затрат на маркетинг; проблемой в измерении маркетинговой деятельности является отсутствие легко измеряемых и однозначных результатов этой деятельности; текущие объем продаж, прибыль или доля рынка зависят в определенной степени от маркетинговых действий, но не могут быть однозначными показателями результативности маркетинга, так как с одной стороны, на них влияют также и другие факторы, а с другой стороны часть результататов маркетинговой деятельности проявится только в длительном периоде в виде более высокой верности потребителей, более высоком марочном капитале и т. п.; в связи с последним обстоятельством современные теоретики маркетинга предлагают считать результатами маркетинга дисконтированные потоки будущей прибыли от всех клиентов фирмы, которые появляются благодаря маркетинговой деятельности)Syn:See:Англо-русский экономический словарь > marketing effectiveness
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8 marketing audit
Mktgan analysis of either the external marketing environment or a company’s internal marketing goals, objectives, operations, and efficiency. An external marketing audit covers issues such as economic, political, infrastructure, technological, and consumer perspectives; market size and structure; and competitors, suppliers, and distributors. An internal marketing audit covers aspects such as the company’s mission statement, goals, and objectives; its structure, corporate culture, systems, operations, and processes; product development and pricing; profitability and efficiency; advertising; and deployment of the sales force. -
9 rate
rate [reɪt]1 noun(a) (ratio, level) taux m;∎ the birth/death/divorce/suicide rate le taux de natalité/de mortalité/de divorce/de suicide;∎ the success rate is falling le taux de réussite est en baisse;∎ how do you explain the high suicide rate? comment expliquez-vous le nombre élevé de suicides?;∎ the hourly rate is going to be increased le taux horaire va être augmenté(b) (cost, charge) tarif m;∎ his rates have gone up ses prix ont augmenté;∎ to strike for higher rates of pay faire la grève pour obtenir une augmentation de salaire;∎ the rate is 60p in the pound le taux est de 60 pence par livre;∎ postal or postage rate tarifs mpl postaux;∎ standard/reduced rate tarif m normal/réduit;∎ the going rate le tarif courant∎ at the rate we're going or at this rate we'll never get there au rythme où nous allons, nous n'y arriverons jamais;∎ she shot past at a terrific rate elle est passée comme une flèche;∎ familiar at a rate of knots à toute allure∎ any rate enfin bref(a) (reckon, consider) considérer;∎ she's rated as one of the best players in the world elle est classée parmi les meilleures joueuses du monde;∎ I rate him among my closest friends je le compte au nombre de ou le considère comme un de mes amis les plus proches;∎ to rate sb/sth highly avoir une haute opinion de qn/qch, faire grand cas de qn/qch∎ her film rates better reviews son film mérite de meilleures critiques;∎ a battle that didn't rate a mention in the history books une bataille qui n'a pas mérité d'apparaître dans les livres d'histoire;∎ that performance should rate him third place cette prestation devrait lui assurer la troisième place∎ I don't rate him as an actor à mon avis, ce n'est pas un bon acteur□ ;∎ I don't rate their chances much je ne pense pas qu'ils aient beaucoup de chance□∎ their house has been rated higher this year leur maison a été classée dans la tranche supérieure cette année(rank high) se classer;∎ he rates highly in my estimation je le tiens en très haute estime;∎ in terms of efficiency, she rates higher than anyone else en ce qui concerne l'efficacité, elle bat tout le mondede toute façon, de toute manière, en tout cas►► Marketing rate of adoption (of product) taux m d'adoption;Marketing rate of awareness taux m de notoriété;Finance rate band plage f ou fourchette f de taux;Marketing rate of churn taux m de clients passés à la concurrence;Finance rate of depreciation taux m d'amortissement;rate of exchange cours m ou taux m de change;Finance rate of growth taux m d'accroissement ou de croissance;Finance rate of increase taux m d'accroissement;Marketing rate of penetration taux m de pénétration;Chemistry rate of reaction vitesse f de réaction;Marketing rate of renewal taux m de renouvellement;Finance rate of return (on investment) taux m de rendement;Finance rate of return pricing fixation f de prix au taux de rendement établi;British rate support grant = subvention à une collectivité locale;rate of taxation taux m d'imposition;rate of uptake taux m de succès∎ to rate sb up faire payer à qn une prime plus élevée -
10 name
name [neɪm]nom ⇒ 1 (a)-(d) réputation ⇒ 1 (c) personnage ⇒ 1 (d) nommer ⇒ 3 (a)-(c) désigner ⇒ 3 (b), 3 (c) citer ⇒ 3 (b)1 noun(a) (of person, animal) nom m; (of company) raison f sociale; Finance (of account) intitulé m; (of ship) devise f, nom m; (of play, novel etc) titre m;∎ full name nom et prénoms mpl;∎ what's your name? quel est votre nom?, comment vous appelez-vous?;∎ my name's Richard je m'appelle Richard;∎ what name shall I say? (to caller) qui dois-je annoncer?;∎ the house is in his wife's name la maison est au nom de sa femme;∎ I know her only by name je ne la connais que de nom;∎ she knows all the children by name elle connaît le nom de tous les enfants;∎ to mention sb/sth by name nommer qn/qch;∎ the shares are in my name les actions sont à mon nom;∎ he is known or he goes by the name of Penn il est connu sous le nom de Penn, il se fait appeler Penn;∎ someone by or of the name of Penn quelqu'un du nom de ou qui s'appelle Penn;∎ I know it by or under a different name je le connais sous un autre nom;∎ he writes novels under the name of A.B. Alderman il écrit des romans sous le pseudonyme de A.B. Alderman;∎ our dog answers to the name of Oscar notre chien répond au nom d'Oscar;∎ to put a name to a face mettre un nom sur un visage;∎ have you put your name down for evening classes? est-ce que vous vous êtes inscrit aux cours du soir?;∎ she was his wife in all but name ils n'étaient pas mariés, mais c'était tout comme;∎ Football he had his name taken il a eu un carton jaune;∎ he is president in name only il n'a de président que le nom, c'est un président sans pouvoir;∎ Cannon Gait is a huge name in the publishing business Cannon Gait est une entreprise très importante dans le monde de l'édition;∎ what's in a name? on n'a pas toujours le nom que l'on mérite;∎ to call sb names injurier ou insulter qn;∎ she called me a rude name elle m'a insulté;∎ money is the name of the game c'est une affaire d'argent;∎ ah well, that's the name of the game c'est comme ça!, c'est la vie!;∎ not to have a penny/a decent pair of shoes to one's name ne pas avoir un centime/une paire de chaussures convenable à soi;∎ to have several books to one's name être l'auteur de plusieurs livres;∎ the company trades under the name of Scandia la société a pour dénomination Scandia(b) (sake, authority) nom m;∎ in the name of freedom au nom de la liberté;∎ in God's name!, in the name of God! pour l'amour de Dieu!;∎ familiar what in the name of God or Heaven are you doing? que diable faites-vous là?;∎ in the name of the law au nom de la loi;∎ halt in the name of the King! halte-là, au nom du Roi!(c) (reputation → professional or business) nom m, réputation f;∎ to make or to win a name for oneself se faire un nom ou une réputation;∎ we have the company's (good) name to think of il faut penser au renom de la société;∎ they have a name for efficiency ils ont la réputation d'être efficaces;∎ to have a good/bad name avoir (une) bonne/mauvaise réputation;∎ to get a bad name se faire une mauvaise réputation(d) (famous person) nom m, personnage m;∎ he's a big name in the art world c'est une figure de proue du monde des arts;∎ all the great political names were there tous les ténors de la scène politique étaient présents;∎ famous name (person) célébrité f∎ they named the baby Felix ils ont appelé ou prénommé le bébé Felix;∎ she wanted to name her son after the President elle voulait donner à son fils le prénom du président, elle voulait que son fils porte le prénom du président;∎ American the building is named for Abraham Lincoln on a donné au bâtiment le nom d'Abraham Lincoln;∎ the guy named Chip le dénommé Chip∎ the journalist refused to name his source le journaliste a refusé de révéler ou de donner le nom de son informateur;∎ whatever you need, just name it vos moindres désirs seront exaucés;∎ you name it, we've got it demandez-nous n'importe quoi, nous l'avons;∎ name the books of the Old Testament citez les livres de l'Ancien Testament;∎ to name names donner des noms;∎ let us name no names ne nommons personne;∎ he is named as one of the consultants son nom est cité ou mentionné en tant que consultant;∎ Law to name sb as a beneficiary (in one's will) désigner qn comme bénéficiaire;∎ Law to name sb as a witness citer qn comme témoin;∎ to name and shame dénoncer publiquement les responsables∎ she has been named as president elle a été nommée présidente;∎ she was named (as) best supporting actress elle a été élue pour le meilleur second rôle féminin;∎ 22 June has been named as the date for the elections la date du 22 juin a été retenue ou choisie pour les élections;∎ name your price votre prix sera le mien, dites votre prix;∎ they've finally named the day ils ont enfin fixé la date de leur mariage∎ to name an MP ≃ suspendre un député= titre réservé aux membres investissant leur fortune personnelle dans la compagnie d'assurances Lloyd's et s'engageant à avoir une responsabilité illimitée en cas de sinistre►► Marketing name brand marque f;∎ today is his name day c'est aujourd'hui sa fête;Marketing name licensing cession f de licence de nom;British Cinema & Theatre name part vrai rôle m; (title role) = rôle qui donne son titre à la pièce ou au film;Marketing name product marque f -
11 operational
operational [‚ɒpə'reɪʃənəl]∎ the design team was operational within six months en l'espace de six mois, l'équipe de dessinateurs fut opérationnelle(b) (equipment, engine, system) opérationnel;∎ the new missiles are not yet operational les nouveaux missiles ne sont pas encore opérationnels;∎ as soon as the engine is operational dès que le moteur sera en état de marche;∎ operational difficulties difficultés fpl d'ordre pratique;∎ we have an operational malfunction nous avons un problème de fonctionnement(c) (costs, requirements) d'exploitation►► Accountancy operational audit audit m opérationnel;Accountancy operational cost accounting comptabilité f analytique d'exploitation;Accountancy operational cost accounts comptes mpl analytiques d'exploitation;Accountancy operational cost centre centre m d'analyse opérationnel;Accountancy operational costs frais mpl ou coûts mpl d'exploitation, frais mpl opérationnels;Accountancy operational efficiency efficacité f opérationnelle;operational marketing marketing m opérationnel;Commerce operational planning planification f des opérations;Marketing operational research recherche f opérationnelleUn panorama unique de l'anglais et du français > operational
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12 competition
ˌkɔmpɪˈtɪʃən сущ.
1) а) спорт соревнование, встреча, состязание б) конкурс в) конкурсное испытание, конкурсный экзамен The place will be filled by open competition. ≈ Это место будет занято по результатам открытого конкурсного экзамена. Syn: contest
2) конкуренция, соперничество, спор Syn: emulation, rivalry соревнование, состязание;
конкурс;
- boxing * состязание по боксу;
- chess * шахматный турнир;
- qualifying *s (спортивное) отборочные соревнования;
- to enter a * вступить в соревнование;
- to win a * победить в соревновании, выиграть соревнование;
- to be in * with smb соревноваться с кем-л конкуренция, соперничество;
- * between two countries конкуренция между двумя странами;
- cut-throat * ожесточенная конкуренция;
- to meet * выдержать конкуренцию конкурсный экзамен;
конкурс (социология) (биология) борьба за существование ~ соревнование;
to be in competition (with smb.) соревноваться (с кем-л.) business ~ конкуренция ~ соревнование, состязание, встреча;
chess competition шахматный поединок, шахматный турнир competition конкуренция;
cutthroat competition жестокая конкуренция ~ конкуренция ~ конкурс;
конкурсный экзамен ~ конкурс ~ конкурсный экзамен ~ соперничество ~ соревнование, состязание, встреча;
chess competition шахматный поединок, шахматный турнир ~ соревнование;
to be in competition (with smb.) соревноваться (с кем-л.) ~ соревнование ~ состязание ~ in efficiency конкуренция за производительность ~ in efficiency конкуренция за эффективность ~ on quality конкуренция за качество cut-throat ~ конкуренция на удушение cut-throat ~ ожесточенная конкуренция competition конкуренция;
cutthroat competition жестокая конкуренция cutthroat: ~ attr. беспощадный, ожесточенный;
cutthroat competition конкуренция не на жизнь, а на смерть enter into ~ вступать в конкурентную борьбу enter into ~ конкурировать fair ~ конкуренция на равных условиях fair ~ честная конкуренция fierce ~ жестокая конкуренция free ~ свободная конкуренция healthy ~ здоровая конкуренция imperfect ~ несовершенная конкуренция increased ~ усилившаяся конкуренция keen ~ острая конкуренция keen ~ сильная конкуренция keen: ~ трудный, напряженный;
keen contest трудное состязание;
keen competition эк. сильная конкуренция market ~ рыночная конкуренция marketing ~ конкуренция за рынки сбыта monopolistic ~ монополистическая конкуренция nonprice ~ неценовая конкуренция open ~ конкуренция в "открытую" perfect ~ идеальная конкуренция perfect ~ совершенная конкуренция perfect: in ~ sincerity вполне откровенно, с полной откровенностью;
perfect competition эк. свободная конкуренция price ~ ценовая конкуренция pure ~ идеальная конкуренция strong ~ сильная конкуренция unfair ~ нечестная конкуренция unrestricted ~ свободная конкуренция world ~ конкуренция в мировом масштабеБольшой англо-русский и русско-английский словарь > competition
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13 ME
1) Общая лексика: МП (машиностроительное предприятие - machine-building enterprise)2) Компьютерная техника: Microarray Expression, Multimedia Engineering3) Медицина: myalgic encephalomyelitis (миалгический энцефаломиелит)4) Спорт: Mental Error5) Военный термин: Mission Environment, Munitions Effectiveness, magnitude estimation, main engine, management engineering, manpower estimate, manual of engineering, map exercise, measuring element, mechanical engineer, mechanical equipment, medium equipment, military education, military electronics, military engineer, military engineering, minimum elevation, miscellaneous equipment, missile electrician, mission envelope, mobility equipment, multi-engine, muzzle energy6) Техника: maintenance effectiveness, master element, mean effective, meter, microelectronic, milliequivalent, milligram-equivalent, moisture content7) Сельское хозяйство: mature equivalent, metabolizable energy, МКЭ (напр., в названиях препаративных форм пестицидов: Кинмикс, МКЭ), микрокапсулированная эмульсия8) Шутливое выражение: Maximum Envy, Microsoft Exasperation, Migraine Edition, Mistake Edition, Music And Eats, Mutant Enemy9) Математика: оценка момента (moment estimator)10) Религия: Methodist Episcopal11) Британский английский: нейромиастения (повышенная утомляемость)12) Железнодорожный термин: Morristown and Erie Railway Incorporated13) Юридический термин: Mostly Enraging14) Страхование: Mobile Equipment (Вид страхования, включаемый в классификацию страхования технических рисков), Страхование передвижного оборудования15) Биржевой термин: Montreal Exchange16) Ветеринария: Metabolic Energy17) Телекоммуникации: Mobile Equipment18) Сокращение: Maine (US state), Maintenance Error, Manoeuvre Enhancement mode, Marine Engineering, Mass Effectiveness, Master of Education, Middle East, Most Excellent, marine engineer, marriage encounter, measuring equipment, mechanical efficiency, mechanical/electrical, medical examiner, mining engineer, miter end, molecular electronics19) Физиология: Mental Efficiency, My Eye, Myalgic Encephalomyelitis20) Вычислительная техника: Mapping Entity, архитектура сопроцессорных плат-акселераторов, процессор среды, Millennium Edition (MS, Windows)21) Литература: Master Evaluator22) Нефть: горный инженер (mining engineer), оборудование для технического обслуживания (maintenance equipment)23) Банковское дело: Фондовая биржа Монреаля (Montreal Stock Exchange; Канада)24) Воздухоплавание: Magnetic Estimation25) Фирменный знак: Memory Express (Company)26) СМИ: Media Engineering, Mobile Entertainment27) Деловая лексика: Minimum Effort, My Effectiveness28) Бурение: Ближний Восток (Middle East), Средний Восток (Middle East)29) Глоссарий компании Сахалин Энерджи: MEDT of Russia, Ministry of Economic Development and Trade of the Russian Federation30) Образование: Management Evaluation, Marketing Education31) Инвестиции: Montreal Stock Exchange32) Сетевые технологии: media engine33) Полимеры: maintenance equipment34) Программирование: Method Entry, More Errors35) Автоматика: manufacturing engineer, mechanical engineering36) Контроль качества: maintenance of equipment37) Сахалин Р: Ministry of Economy38) Макаров: matastable evaporation39) Молочное производство: Mercaptoethanol40) Безопасность: Malicious Environment, Message Encryption41) Расширение файла: Formatted manual page with me macros, MultiEdit Configuration, MultiEdit configuration (MultiEdit), Ascii text (READ.ME), Text file READ.ME42) Нефть и газ: expected monetary value43) Электротехника: magnetoelectric44) Должность: Master Of Engineering45) НАСА: Mission Engineer46) Программное обеспечение: Microsoft Explorer, Millenium Edition, Millennium Edition47) Федеральное бюро расследований: Memphis Field Office -
14 Me
1) Общая лексика: МП (машиностроительное предприятие - machine-building enterprise)2) Компьютерная техника: Microarray Expression, Multimedia Engineering3) Медицина: myalgic encephalomyelitis (миалгический энцефаломиелит)4) Спорт: Mental Error5) Военный термин: Mission Environment, Munitions Effectiveness, magnitude estimation, main engine, management engineering, manpower estimate, manual of engineering, map exercise, measuring element, mechanical engineer, mechanical equipment, medium equipment, military education, military electronics, military engineer, military engineering, minimum elevation, miscellaneous equipment, missile electrician, mission envelope, mobility equipment, multi-engine, muzzle energy6) Техника: maintenance effectiveness, master element, mean effective, meter, microelectronic, milliequivalent, milligram-equivalent, moisture content7) Сельское хозяйство: mature equivalent, metabolizable energy, МКЭ (напр., в названиях препаративных форм пестицидов: Кинмикс, МКЭ), микрокапсулированная эмульсия8) Шутливое выражение: Maximum Envy, Microsoft Exasperation, Migraine Edition, Mistake Edition, Music And Eats, Mutant Enemy9) Математика: оценка момента (moment estimator)10) Религия: Methodist Episcopal11) Британский английский: нейромиастения (повышенная утомляемость)12) Железнодорожный термин: Morristown and Erie Railway Incorporated13) Юридический термин: Mostly Enraging14) Страхование: Mobile Equipment (Вид страхования, включаемый в классификацию страхования технических рисков), Страхование передвижного оборудования15) Биржевой термин: Montreal Exchange16) Ветеринария: Metabolic Energy17) Телекоммуникации: Mobile Equipment18) Сокращение: Maine (US state), Maintenance Error, Manoeuvre Enhancement mode, Marine Engineering, Mass Effectiveness, Master of Education, Middle East, Most Excellent, marine engineer, marriage encounter, measuring equipment, mechanical efficiency, mechanical/electrical, medical examiner, mining engineer, miter end, molecular electronics19) Физиология: Mental Efficiency, My Eye, Myalgic Encephalomyelitis20) Вычислительная техника: Mapping Entity, архитектура сопроцессорных плат-акселераторов, процессор среды, Millennium Edition (MS, Windows)21) Литература: Master Evaluator22) Нефть: горный инженер (mining engineer), оборудование для технического обслуживания (maintenance equipment)23) Банковское дело: Фондовая биржа Монреаля (Montreal Stock Exchange; Канада)24) Воздухоплавание: Magnetic Estimation25) Фирменный знак: Memory Express (Company)26) СМИ: Media Engineering, Mobile Entertainment27) Деловая лексика: Minimum Effort, My Effectiveness28) Бурение: Ближний Восток (Middle East), Средний Восток (Middle East)29) Глоссарий компании Сахалин Энерджи: MEDT of Russia, Ministry of Economic Development and Trade of the Russian Federation30) Образование: Management Evaluation, Marketing Education31) Инвестиции: Montreal Stock Exchange32) Сетевые технологии: media engine33) Полимеры: maintenance equipment34) Программирование: Method Entry, More Errors35) Автоматика: manufacturing engineer, mechanical engineering36) Контроль качества: maintenance of equipment37) Сахалин Р: Ministry of Economy38) Макаров: matastable evaporation39) Молочное производство: Mercaptoethanol40) Безопасность: Malicious Environment, Message Encryption41) Расширение файла: Formatted manual page with me macros, MultiEdit Configuration, MultiEdit configuration (MultiEdit), Ascii text (READ.ME), Text file READ.ME42) Нефть и газ: expected monetary value43) Электротехника: magnetoelectric44) Должность: Master Of Engineering45) НАСА: Mission Engineer46) Программное обеспечение: Microsoft Explorer, Millenium Edition, Millennium Edition47) Федеральное бюро расследований: Memphis Field Office -
15 me
1) Общая лексика: МП (машиностроительное предприятие - machine-building enterprise)2) Компьютерная техника: Microarray Expression, Multimedia Engineering3) Медицина: myalgic encephalomyelitis (миалгический энцефаломиелит)4) Спорт: Mental Error5) Военный термин: Mission Environment, Munitions Effectiveness, magnitude estimation, main engine, management engineering, manpower estimate, manual of engineering, map exercise, measuring element, mechanical engineer, mechanical equipment, medium equipment, military education, military electronics, military engineer, military engineering, minimum elevation, miscellaneous equipment, missile electrician, mission envelope, mobility equipment, multi-engine, muzzle energy6) Техника: maintenance effectiveness, master element, mean effective, meter, microelectronic, milliequivalent, milligram-equivalent, moisture content7) Сельское хозяйство: mature equivalent, metabolizable energy, МКЭ (напр., в названиях препаративных форм пестицидов: Кинмикс, МКЭ), микрокапсулированная эмульсия8) Шутливое выражение: Maximum Envy, Microsoft Exasperation, Migraine Edition, Mistake Edition, Music And Eats, Mutant Enemy9) Математика: оценка момента (moment estimator)10) Религия: Methodist Episcopal11) Британский английский: нейромиастения (повышенная утомляемость)12) Железнодорожный термин: Morristown and Erie Railway Incorporated13) Юридический термин: Mostly Enraging14) Страхование: Mobile Equipment (Вид страхования, включаемый в классификацию страхования технических рисков), Страхование передвижного оборудования15) Биржевой термин: Montreal Exchange16) Ветеринария: Metabolic Energy17) Телекоммуникации: Mobile Equipment18) Сокращение: Maine (US state), Maintenance Error, Manoeuvre Enhancement mode, Marine Engineering, Mass Effectiveness, Master of Education, Middle East, Most Excellent, marine engineer, marriage encounter, measuring equipment, mechanical efficiency, mechanical/electrical, medical examiner, mining engineer, miter end, molecular electronics19) Физиология: Mental Efficiency, My Eye, Myalgic Encephalomyelitis20) Вычислительная техника: Mapping Entity, архитектура сопроцессорных плат-акселераторов, процессор среды, Millennium Edition (MS, Windows)21) Литература: Master Evaluator22) Нефть: горный инженер (mining engineer), оборудование для технического обслуживания (maintenance equipment)23) Банковское дело: Фондовая биржа Монреаля (Montreal Stock Exchange; Канада)24) Воздухоплавание: Magnetic Estimation25) Фирменный знак: Memory Express (Company)26) СМИ: Media Engineering, Mobile Entertainment27) Деловая лексика: Minimum Effort, My Effectiveness28) Бурение: Ближний Восток (Middle East), Средний Восток (Middle East)29) Глоссарий компании Сахалин Энерджи: MEDT of Russia, Ministry of Economic Development and Trade of the Russian Federation30) Образование: Management Evaluation, Marketing Education31) Инвестиции: Montreal Stock Exchange32) Сетевые технологии: media engine33) Полимеры: maintenance equipment34) Программирование: Method Entry, More Errors35) Автоматика: manufacturing engineer, mechanical engineering36) Контроль качества: maintenance of equipment37) Сахалин Р: Ministry of Economy38) Макаров: matastable evaporation39) Молочное производство: Mercaptoethanol40) Безопасность: Malicious Environment, Message Encryption41) Расширение файла: Formatted manual page with me macros, MultiEdit Configuration, MultiEdit configuration (MultiEdit), Ascii text (READ.ME), Text file READ.ME42) Нефть и газ: expected monetary value43) Электротехника: magnetoelectric44) Должность: Master Of Engineering45) НАСА: Mission Engineer46) Программное обеспечение: Microsoft Explorer, Millenium Edition, Millennium Edition47) Федеральное бюро расследований: Memphis Field Office -
16 competition
[ˌkɔmpɪˈtɪʃən]competition соревнование; to be in competition (with smb.) соревноваться (с кем-л.) business competition конкуренция competition соревнование, состязание, встреча; chess competition шахматный поединок, шахматный турнир competition конкуренция; cutthroat competition жестокая конкуренция competition конкуренция competition конкурс; конкурсный экзамен competition конкурс competition конкурсный экзамен competition соперничество competition соревнование, состязание, встреча; chess competition шахматный поединок, шахматный турнир competition соревнование; to be in competition (with smb.) соревноваться (с кем-л.) competition соревнование competition состязание competition in efficiency конкуренция за производительность competition in efficiency конкуренция за эффективность competition on quality конкуренция за качество cut-throat competition конкуренция на удушение cut-throat competition ожесточенная конкуренция competition конкуренция; cutthroat competition жестокая конкуренция cutthroat: competition attr. беспощадный, ожесточенный; cutthroat competition конкуренция не на жизнь, а на смерть enter into competition вступать в конкурентную борьбу enter into competition конкурировать fair competition конкуренция на равных условиях fair competition честная конкуренция fierce competition жестокая конкуренция free competition свободная конкуренция healthy competition здоровая конкуренция imperfect competition несовершенная конкуренция increased competition усилившаяся конкуренция keen competition острая конкуренция keen competition сильная конкуренция keen: competition трудный, напряженный; keen contest трудное состязание; keen competition эк. сильная конкуренция market competition рыночная конкуренция marketing competition конкуренция за рынки сбыта monopolistic competition монополистическая конкуренция nonprice competition неценовая конкуренция open competition конкуренция в "открытую" perfect competition идеальная конкуренция perfect competition совершенная конкуренция perfect: in competition sincerity вполне откровенно, с полной откровенностью; perfect competition эк. свободная конкуренция price competition ценовая конкуренция pure competition идеальная конкуренция strong competition сильная конкуренция unfair competition нечестная конкуренция unrestricted competition свободная конкуренция world competition конкуренция в мировом масштабе -
17 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
18 operational
opérationnel(elle);∎ the design team was operational within six months en l'espace de six mois, l'équipe de dessinateurs était opérationnelleoperational audit audit m opérationnel;operational costs coûts m pl opérationnels ou d'exploitation;ACCOUNTANCY operational cost accounting comptabilité f analytique d'exploitation;ACCOUNTANCY operational cost accounts comptes m pl analytiques d'exploitation;ACCOUNTANCY operational cost centre centre m d'analyse opérationnel;operational efficiency efficacité f opérationnelle;operational marketing marketing m opérationnel;operational planning planification f des opérations;operational research recherche f opérationnelle -
19 audit
ˈɔ:dɪt
1. сущ.
1) проверка, ревизия бухгалтерских книг, документов и отчетности to carry out, conduct an audit ≈ провести проверку, провести ревизию a tax audit ≈ проверка налогов
2) конечный документ по итогам ревизии
3) подробное, тщательное расследование
2. гл. проверять отчетность, ревизовать, проводить ревизию Syn: examineпроверка, ревизия (баланса, отчетности и т. п.) регулирование счетов между помещиком и арендатором (коммерческое) опрос потребителей > * ale "ревизорское пиво", особо крепкое пиво проверять( бухгалтерские книги, отчетность и т. п.) ;
проводить ревизию;
ревизовать - *ed and found correct проверено и найдено правильным посещать курс( в колледже и т. п.) в качестве вольнослушателяaccess ~ вчт. контроль за доступомadministrative ~ внутренняя проверка хозяйственной деятельностиaudit анализ хозяйственной деятельности ~ аудит ~ опрос потребителей ~ проверка, ревизия бухгалтерских книг, документов и отчетности ~ проверка ~ проверка или ревизия отчетности ~ проверять или ревизовать отчетность ~ проверять отчетность ~ проверять отчетность, ревизовать ~ проводить ревизию ~ ревизияbalance sheet ~ ревизия балансового отчетаcash ~ ревизия кассовых остатков cash ~ ревизия кассыcode ~ вчт. ревизия программыcontinuous ~ непрерывная ревизияcradle-to-grave ~ непрерывная ревизияdatabase ~ вчт. ревизия базы данныхdetailed ~ детальная ревизия detailed ~ полная ревизияgrant ~ ревизия денежных выплатgreen ~ неквалифицированная аудиторская проверкаin-depth ~ вчт. детальная ревизияinterim ~ анализ за неполный отчетный период interim ~ промежуточная ревизия interim ~ промежуточный анализinternal ~ внутренняя ревизияmanagement ~ проверка деятельности руководителейoperational ~ оперативная проверка operational ~ оперативная ревизияpartial ~ частичная проверкаpolicy ~ ревизия деятельности предприятияprocedural ~ процедурная проверкаspecial ~ специальная проверкаstatutory ~ государственная ревизияtest ~ контрольная проверкаtransaction flow ~ (TFA) ревизия потока сделокtransactions ~ ревизия финансовых операцийunannounced ~ внезапная ревизия unannounced ~ необъявленная ревизия -
20 productivity
сущ.1) эк., стат. производительность (выработка продукции в расчете на одну единицу затраченного ресурса; обычно расчитывается путем деления объема полученного продукта на объем затраченных ресурсов; объем затраченных ресурсов может измеряться как в натуральном, так и в денежном выражении; очень часто используется в контексте производительности труда; в некоторых случаях расчет производительности представляется проблематичным, так как очень сложно измерить полученный продукт, напр., в ситуации с производительностью маркетинговых действий)Syn:See:CHILD [object\]: advertising productivity, labour productivity, marketing productivity, sales productivity CHILD [character\]:, marginal productivity2) эк. тр., стат. производительность (ежеквартальный макроэкономический индикатор, характеризующий изменение объема выпущенной продукции, приходящегося на одного работника; индикатор оказывает существенное влияние на анализ состояния экономики)See:3) с.-х. урожайность, плодородность, продуктивность (количество какого-л. полезного ресурса получаемого от одного животного или от единицы сельскохозяйственной площади)Syn:See:
* * *
производительность: выработка продукции в расчете на одного работника (рабочий час).* * *. . Словарь экономических терминов .* * *показатель объема производства на единицу вложенных ресурсов фирмы или экономики
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